Millenials-aimed Vice adds TV channel to global video lineup
Brooklyn-based Vice Media is adding a U.S. cable channel to its digital video empire as it tries to gain viewers in old as well as new media.
The network, tentatively called “Viceland,” is “the next step in the evolution of our brand and the first step in our global roll-out of networks around the world,” said Shane Smith, Vice co-founder and CEO, in a statement Tuesday.
Viceland is expected to launch early next year, taking over A+E’s H2 channel. It will be available in about 70 million homes.