Zewiditu Ruffin of Cloudy Donut Co. talks about her pride in bringing vegan donuts and a Black-owned business to ‘Toney’ Brooklyn Heights
February 15, 2024 Andrew Cotto
Zewiditu Ruffin in the storefront of Cloudy Donut Co. in Brooklyn Heights. Photo courtesy of Cloudy Donut Co.
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How did you become involved in Cloudy Donut Co.?
Cloud Donut was started by my partner, Derrick Faulcon, who is the CEO and founder of the company. After four years of teaching, I joined the brand in 2021. I started in social media, and I’ve since grown into all types of things for the brand, from partnership outreach, to press media, and a lot of the other forward-facing things. More recently, I run the new store we just opened in Nolita, and I still manage the front of the house in Brooklyn.
The two original locations are in Baltimore. What brought you guys to New York?
Andrew Cotto has been eating his way through Brooklyn for 25 years. As an author, the food of our borough has been featured extensively in his novels and journalism. In his column for the Daily Eagle, Andrew tells the tales of Brooklyn eateries, from the people behind the food to the communities they nourish.