Milestones: Thursday, July 13, 2023
A CULTURAL ICON — The “HOLLYWOOD” SIGN marks its centennial, having been dedicated on: July 13, 1923. The white wooden sign, which sits on Mount Lee in the Santa Monica Mountains, was an advertisement of a real estate development named “Hollywoodlands.” However, name recognition and the fact that this section of Los Angeles had already become a mecca for the film industry were factors in leaving the sign in place. The sign deteriorated over time and a severe February 1978 windstorm knocked off one of the “O’s”. But when locals called for its demolition, a campaign was organized to save and restore the Hollywood sign.
Nine donors, many of them celebrities, each gave $27,778 (a total of $250,002) to restore one of the nine letters comprising the sign. Among them were Terrence Donnelly (publisher of the Hollywood Independent Newspaper); singer Alice Cooper, Kelley Blue Book founder Les Kelley, actor/singer Gene Autry, a co-founder of the Major League baseball team California Angels; Playboy magazine founder Hugh Hefner, balladeer Andy Williams, Italian film producer Giovanni Mazza; Warner Brothers Records, and a graphics company owner, Dennis Lidtke.
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