Google to open first ‘neighborhood store’ in Williamsburg

May 12, 2022 Brooklyn Eagle Staff
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Google, the omnipresent, multinational tech company, plans to open its first “neighborhood store” at 134 North 6th St. in Williamsburg on June 16.

This would be the company’s second physical store — the first opened last year at 15th Street and 9th Avenue in Chelsea, Manhattan, a stone’s throw from Google’s New York City offices. The company says the Williamsburg location will be the first of its neighborhood stores.

People walking through the doors, according to a statement from Google, will be greeted by an installation by Brooklyn-based artist Olalekan Jeyifous, “whose work examines the relationship between architecture, community and the environment.” Google also plans to host local events, such as guided tours around the neighborhood.

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As in the Chelsea store, customers can also find products at a “Grab & Go” wall or pick up a preorder that they placed online. “There’s also a “Here to Help” desk that customers can visit to get support for things like Pixel phone repairs directly from Google experts,” according to TechCrunch, a tech-oriented publication.

The store will feature Google’s physical products, such as the Pixel 6 Pro, an android phone, and Nest Audio, a line of smart speakers. Customers also can explore Google Fi cell phone plans. 

The announcement was made at Google I/O 2022, a conference held this week in California. The neighborhood stores will offer a more intimate shopping experience than the main store in Manhattan, according to the company.

The one-story building was previously a restaurant and bar, images found on the internet reveal. Commercial Observer says Google will take up the entire building, which is between Bedford Avenue and Berry Street.


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