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Google to open first ‘neighborhood store’ in Williamsburg

May 12, 2022 Brooklyn Eagle Staff

The logo of Google is displayed on a carpet at the entrance hall of Google France in Paris, on Nov. 18, 2019. AP Photo/Michel Euler, File

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Google, the omnipresent, multinational tech company, plans to open its first “neighborhood store” at 134 North 6th St. in Williamsburg on June 16.

This would be the company’s second physical store — the first opened last year at 15th Street and 9th Avenue in Chelsea, Manhattan, a stone’s throw from Google’s New York City offices. The company says the Williamsburg location will be the first of its neighborhood stores.

People walking through the doors, according to a statement from Google, will be greeted by an installation by Brooklyn-based artist Olalekan Jeyifous, “whose work examines the relationship between architecture, community and the environment.” Google also plans to host local events, such as guided tours around the neighborhood.

As in the Chelsea store, customers can also find products at a “Grab & Go” wall or pick up a preorder that they placed online. “There’s also a “Here to Help” desk that customers can visit to get support for things like Pixel phone repairs directly from Google experts,” according to TechCrunch, a tech-oriented publication.

The store will feature Google’s physical products, such as the Pixel 6 Pro, an android phone, and Nest Audio, a line of smart speakers. Customers also can explore Google Fi cell phone plans.

The announcement was made at Google I/O 2022, a conference held this week in California. The neighborhood stores will offer a more intimate shopping experience than the main store in Manhattan, according to the company.

The one-story building was previously a restaurant and bar, images found on the internet reveal. Commercial Observer says Google will take up the entire building, which is between Bedford Avenue and Berry Street.