Adapt or else: Downtown businesses cope with new reality
Downtown businesses in the U.S. and abroad once took for granted that nearby offices would provide a steady clientele looking for breakfast, lunch, everyday goods and services and last-minute gifts. As the resilient coronavirus keeps offices closed and workers at home, some are adapting while others are trying to hang on.
Some businesses are already gone. The survivors have taken steps such as boosting online sales or changing their hours, staffing levels and what they offer customers. Others are relying more on residential traffic.
Many business owners had looked forward to a return toward normalcy this month as offices reopened. But now that many companies have postponed plans to bring workers back, due to surging COVID-19 cases, downtown businesses are reckoning with the fact that adjustments made on the fly may become permanent.
In Lower Manhattan, 224 businesses closed their doors in 2020 and 2021, according to the Alliance for Downtown New York. About 100 have opened.