This company is bringing ‘ugly’ produce to Brooklyn
From curvy cucumbers to blemished beets, Imperfect Foods has been giving new life to “ugly” produce for more than four years. Now, the company is bringing its operations to New York City.
The San Francisco-based business recovers less-than-perfect fruits, vegetables and more and delivers them to homes at a discounted rate. On average, goods are 30 percent cheaper than retail store prices.
How ugly is too ugly? Reilly Brock, the company’s content manager, told the Brooklyn Eagle that the food should be cosmetically quirky — but without any quality issues.