The Muslim-owned sex shop that wants to redefine sex-ed in Park Slope
Sid Azmi was working as the chief of radiation therapy at a New York hospital when she had the idea to open a sex toy shop. She saw her cancer patients struggle with feeling sexy during their treatment, especially those recovering from procedures like double mastectomies.
In 2014, Azmi left her job at Beth Israel Medical Center to open Please, which she calls an “educated pleasure shop,” in Park Slope.
As a Muslim woman with a background in medicine, Azmi felt there was a lack of universality in common conceptions about sex. She hoped to create a space where people could come to learn about and explore their sexuality free of judgment and stereotypes.