Brooklyn Cyclones to become Brooklyn Jefes next week
As part of MiLB’s “Copa de la Diversion” initiative, the Brooklyn Cyclones will become the Brooklyn Jefes from Aug. 8-10 at MCU Park in Coney Island. The Copa is a season-long event series across MiLB, with teams in 19 states participating, specifically designed to embrace the culture and values that resonate most in Hispanic / Latino communities.
The name Jefes, or bosses, was chosen as a nod to the air of confidence that is synonymous with the people of Brooklyn. This “Brooklyn-tough” mentality is associated with the borough of Brooklyn as much as the Brooklyn Bridge or a fresh slice of pizza, hence why it made for the perfect choice for the Cyclones’ alter-ego.
“In our discussions about what our name should be, Jefes was the overwhelming winner,” said Cyclones General Manager Kevin Mahoney. “Brooklyn is more than a place, it’s a state of mind. It’s the mentality that you’re in charge and you’re the boss, because you’re from Brooklyn.”
As part of the three-game Jefes series, the Cyclones will be raising funds for hurricane relief in Puerto Rico. As part of the game on Friday, Aug. 10th fans will be able to purchase a special tree-frog bobblehead package for $30 with proceeds to benefit The Hispanic Federation and their Puerto Rico Disaster Relief Fund.
On Wednesday, Aug. 8th the Cyclones will kick off the three-day celebration with Mexican Cultural Night. The first 2,000 fans in attendance will receive a Jefes Sugar Skull bobblehead courtesy of MetroPlus. In addition, there will be Mexican music, art, food and dance performers throughout the evening as part of a Dia de Los Muertos-inspired celebration at the ballpark.
On Thursday, Aug. 9th the team will celebrate Dominican Cultural Night and the first 2,000 fans in attendance will receive an Amed Rosario bobblehead. The evening will also feature Merengue music, carnaval costumed performers and local celebrities from the Dominican community.
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