A sweet introduction to marketing for Brooklyn students
A Park Slope entrepreneur has sweetened the pot for a group of aspiring entrepreneurs at Edward R. Murrow High School in Midwood.
Christina Summers, aka Princess Chocolatto, the founder of Dolce Vite LLC – who has brought her custom blend of luscious Italian hot chocolate to Brooklyn where it can be savored in local cafés – has been working with the students in the school’s Virtual Enterprise program, whose goal is to raise enough money selling the sweet stuff to fund their efforts to excel at a national competition sponsored by the Virtual Enterprise Institute where they are finalists.
“They are looking to raise $2,000 by April 15,” explained Summers who, said Lisa Costantino, teacher and facilitator of the program at Murrow, “has been very generous in providing her delicious product Chocolatto for students to sell as a fundraiser.”