Bay Ridge

Bay Ridge triathlete tests his endurance to raise money for cancer research

July 21, 2014 Brooklyn Daily Eagle
Bay Ridgeite Shelton Hollers is taking part in the NYC Triathlon to raise money for cancer research
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Shelton Hollers of Bay Ridge is one of thousands of people who will take part in the NYC Triathlon on Aug. 3, testing his ability to swim, bike and run for long distances.

But he’s after more than just a medal.

Hollers is part of the Multiple Myeloma Research Foundation (MMRF) Power Team and is participating to raise funds for cancer research. The MMRF is seeking to recruit more than 700 Power Team members and has set a goal of raising $2 million through its Endurance Events Program, which supports research efforts aimed at accelerating the development of new treatments for patients with multiple myeloma, an incurable blood cancer.

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“People are in a race to cure cancer, and the MMRF Power Team is leading the charge to help people afflicted with blood cancer through an intense endurance event.  I feel really lucky to be a part of such an effort and able to contribute to such a respectable charity through my efforts at the New York City Triathlon 2014,” Hollers said.

In 2008, the MMRF started a marathon program that has since grown to include select short-distance road races, half marathons, marathons, triathlons, cycling events and the option for athletes to participate in any event, in any location, at any time, to benefit the MMRF.

Since its inception, the MMRF Endurance Events Program has raised more than $6 million for research.

“The success of the MMRF Endurance Events Program lies in the passion of each person who commits to not only take on the challenge of a these strenuous events, but to make a difference in the lives of patients with multiple myeloma,” said Alicia O’Neill, MMRF Endurance Events program director.

“Athletes reach out to their friends, coworkers and family members, who contribute whatever amount they can. It all adds up, and the power of one becomes the power of many,” O’Neill said.

Anyone interested in supporting Shelton Hollers can visit the MMRF website at

For more information on the MMRF Endurance Events Program, visit or contact Alicia O’Neill at [email protected].

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