Guest Op-Ed: Fighting the influence of Big Tobacco
BY ROBERT NOONAN
Cigarettes, when used as directed, addict and kill their users. That’s a bad rap to beat. So the tobacco industry spends billions on marketing, about $196 million each year in New York alone.
While adults have more experience and education when weighing their options regarding smoking, youth are more susceptible to tobacco advertising, which is overwhelmingly omnipresent in their day-to-day lives.