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Here’s why Bay Ridge, a ‘Naturally Occurring Retirement Community’ (NORC), takes good care of older adults

Bay Ridge Center holds red carpet gala saluting
employees and volunteers, not just donors

April 23, 2024 Wayne Daren Schneiderman
From left: John Abi-Habib, chair, Bay Ridge Center (BRC) Building Campaign Committee; Lorraine Cortes-Vazquez, commissioner, NYC Aging; and Todd W. Fliedner, executive director, BRC.
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BAY RIDGE — Roll out the red carpet!

The Bay Ridge Center (BRC) for Older Adults hosted a red carpet gala at its headquarters (15 Bay Ridge Avenue) Saturday evening, drawing approximately 200 employees and members who came dressed to the nines with one collective goal in mind: to celebrate.

The center, which officially opened to individuals 60 and older last month after years of planning and many months of waiting, is 21,000 square feet and offers a wide range of innovative free services that address older adults’ biological, psychological, social and cultural needs.

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Joseph Elkallassy, Salaam Club president; Roger Shamas; Launa Elkallassy; Tony Fallah; Abdallah Njeim; and Chad Hechme.
Joseph Elkallassy, Salaam Club president; Roger Shamas; Launa Elkallassy; Tony Fallah; Abdallah Njeim; and Chad Hechme.

At the gala, the center was meticulously set up like a New York City nightclub — dimly lit, with a number of small, circular tables filling out the rooms, and a three-piece jazz band performing while cocktails and hors d’oeuvres were served.

“Tonight is all about celebrating the amazing individuals — our sponsors, donors, volunteers, staff and members — who made everything possible,” explained Todd W. Fliedner, executive director of the Bay Ridge Center (BRC). “We are so blessed to have so many people get behind us to accomplish our goal.”

Todd W. Fliedner, executive director, Bay Ridge Center; Paul Cassone; Janet Gounis; Walter Ochoa; Mervin Clemente; Dan Texeira, Merchants of Third Avenue president; and Pastor Paul Knudsen.
Todd W. Fliedner, executive director, Bay Ridge Center; Paul Cassone; Janet Gounis; Walter Ochoa; Mervin Clemente; Dan Texeira, Merchants of Third Avenue president; and Pastor Paul Knudsen.

“Business has been great; we are doing phenomenal numbers,” Fliedner continued, adding that the facility now has close to 1,500 members and is attracting more late middle-aged adults (60 to 70).

“We wanted this place to look like anything but an older adult center,” he said.  “We’d hoped for a welcoming, fun space where life happens. It really should not be not about aging, but about living.”

From left: Vincent Gentile, former councilmember, D43; Josephine Beckmann, district manager, Community Board 10; and John Beckmann.
From left: Vincent Gentile, former councilmember, D43; Josephine Beckmann, district manager, Community Board 10; and John Beckmann.

The BRC features — among other things — specially-designed activity rooms, including a strength training gym with equipment from Germany and software from Singapore, a technology learning lab equipped with computers and tablets, an art room for classes and art therapy, a music appreciation studio, and a health and wellness room, which will feature members of Maimonides hospital coming and working with older adults on their specific needs.

John Abi-Habib, chair of the BRC Building Campaign Committee, pointed out that, “It took a lot, a lot of time to find the right place, and of course, acquire the funds — a few years in the making, in fact. But finally, we are here, showcasing at this inaugural gala and what it is that we’ve accomplished.”

From left: Lori Bambina; Sonia Abi-Habib; John Abi-Habib, chair, Bay Ridge Center Building Campaign Committee; Effie Maldari; Rocco Gentile; Theresa Gentile; Margaret Fredrickson; and Keith Fredrickson.
From left: Lori Bambina; Sonia Abi-Habib; John Abi-Habib, chair, Bay Ridge Center Building Campaign Committee; Effie Maldari; Rocco Gentile; Theresa Gentile; Margaret Fredrickson; and Keith Fredrickson.

Brian Chin, BRC Committee Advisory Board member, acknowledged that today is a phenomenal day and a wonderful occasion.

From left: Theresa Gentile; Rocco Gentile; Effie Maldari; and Brian Chin, member of the committee advisory board, Bay Ridge Center.
From left: Theresa Gentile; Rocco Gentile; Effie Maldari; and Brian Chin, member of the committee advisory board, Bay Ridge Center.

“Seniors don’t really want to stay at home,” Chin said. “They want to go to a facility like the Bay Ridge Center. This is so very dynamic and unique for Bay Ridge. I really think it’s the coolest center in Brooklyn.”

Dan Texeira, Merchants of Third Avenue president, said that his organization is a staunch supporter of the center.

From left: Sheila Brody and Maria Brody of the Green Spa and Wellness Center.
From left: Sheila Brody and Maria Brody of the Green Spa and Wellness Center.

“We think it’s important to give back to the community,” Texeira noted. “And this facility seems to be bringing the whole neighborhood together. This is a Naturally Occurring Retirement Community, even though we do have a surge of younger people coming in — and a lot of older people need places to go to.”  

Joseph Riley, executive director and CEO of the Guild for Exceptional Children, pointed out that “Bay Ridge is a hub for senior citizens — folks that are above 60 — and this gives them an oasis of sorts, where they can come and get in shape physically and mentally.”

Joseph Riley, executive director, CEO, the Guild for Exceptional Children (third from left) alongside Vincent Gentile; Lorraine Cortes-Vazquez, commissioner, NYC Aging (center); and guests.
Joseph Riley, executive director, CEO, the Guild for Exceptional Children (third from left) alongside Vincent Gentile; Lorraine Cortes-Vazquez, commissioner, NYC Aging (center); and guests.

New York City Aging Commissioner Lorraine Cortes-Vazquez referred to the BRC as “not only a super place for this community but also a model place for the city and the state.”


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