Milestones: Thursday, October 5, 2023
FIRST TELEVISED PRESIDENTIAL SPEECH — THE 33rd U.S. PRESIDENT, HARRY TRUMAN (1884-1972) ON OCT. 5, 1947, MADE THE FIRST-EVER TELEVISED PRESIDENTIAL ADDRESS FROM THE WHITE HOUSE. His speech was an appeal to Americans to curtail their use of grains so that they could help starving Europeans, so that they could do their part to help the European recovery, in addition to the Marshall Plan, which was established to rebuild Europe after World War II. Although TV was in its infancy in 1947, with few households owning sets, President Truman’s debut on the screen was a game-changer and began a strong relationship between the White House and television (Truman’s predecessor, Franklin Roosevelt, had already made extensive use of radio). Truman’s subsequent White House speeches, including his 1949 inaugural address, were all televised, and the year before, he had become the first presidential candidate to broadcast a paid political ad.
However, Truman was not the very first president to appear on TV. Roosevelt broadcast from the 1939 World’s Fair in New York City, but at that time, television was still largely experimental.
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