New Rolling Stones album teased on Brooklyn Bridge

‘Hackney Diamonds’ logo appears, then disappears in stealth campaign

August 29, 2023 Mary Frost

A laser projection boosting the Rolling Stones' upcoming album, “Hackney Diamonds,” was projected onto the Brooklyn Bridge Monday night — part of a stealth publicity campaign. Eagle photo by Mary Frost

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It was there, and then it was gone.

Rolling Stones fans are in a state of high anticipation as the legendary band has been stealth-teasing their sure-to-be a blockbuster upcoming album, “Hackney Diamonds,” in sneaky adverts and unexpected locations.

The campaign continued in Brooklyn Monday night with a laser projection of the album’s artwork onto the eastern tower of the Brooklyn Bridge.

Drivers who happened to be headed toward Manhattan at roughly 9 p.m. were presented with a “shattered” version of one of the most famous logos in music history, the Big Red Mouth (aka “Hot Lips” logo) created in 1970 by Brit designer John Pasche.

The team responsible for the projection — operating out of a black pickup truck loaded with equipment — conducted the operation with military precision, then quickly wrapped up and drove off.

According to the Audacity website, former Beatles members Paul McCartney and Ringo Starr and former Stones member Bill Wyman are included on the album; new songs credited to Keith Richards, Michael Phillip Jagger and Andrew Watt were recently registered with the music publishing company ASCAP.

On Tuesday, a countdown clock on the site hackneydiamonds.com indicated seven days to the album’s release.