Milestones: Friday, June 23, 2023
LONG-RUNNING RADIO PROGRAM — “The Breakfast Club with Don McNeill,” made its radio premiere on June 23, 1933, and enjoyed a 35-year run with more than 400 affiliate stations carrying the program. The hour-long show included celebrities such as Fran Allison of “Kukla, Fran and Ollie.” Especially popular were the show’s regular features “Memory Time,” when McNeil read poems and letters from listeners. One favorite World-War II period tradition was McNeill’s invocation, “Call to Breakfast,” which he announced every 15 minutes, inviting listeners to get up and march around the breakfast table; he also had a “Prayer Time” segment during that war. Although “The Breakfast Club” originally had no commercial sponsorship, McNeill managed to secure a sponsor, Swift and Company.
McNeill is credited as being the first performer to turn morning talk and variety into a viable radio format. Don McNeill’s Breakfast Club was inducted into the Radio Hall of Fame in 1989.
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