What’s News, Breaking: Tuesday, March 28, 2023
#WHATSGOODNYC: TOURISM BUREAU DEBUTS ITS NEW NAME AND LOOK
CITYWIDE — NYC & Company Is Now New York City Tourism + Conventions. During its annual meeting on Tuesday, March 28, Fred Dixon, president and CEO of the City’s official destination marketing organization and convention and visitors bureau, debuted its new name and brand identity. The new name and brand system was launched in conjunction with a social campaign, #WHATSGOODNYC, harnessing the “opinion power” of the City’s 8.5 million New Yorkers, and offering them a chance to share their points of view on “what’s good” and what to experience across the city’s five boroughs.
The new brand system, aimed at travelers from around the world, includes a new strategy and comprehensive visual identity system, with a new logo, color standards, typography, art direction, and graphic elements.