On the Avenue: ‘23rd on 3rd’ event to raise funds for breast cancer research
Shop small, wear pink and help find a cure! That’s the idea behind the upcoming “23rd on 3rd” #ShopPinkBayRidge event scheduled for Sunday, Oct. 23.
Organized by Jeanine Condon of Charmed by JLM, Danielle King of The Ridge Kids and The Ridge, and Chrisie Canny of Vented in Brooklyn, the event raises money for cancer research in honor of Breast Cancer Awareness Month each year.
As part of this initiative, participating merchants “on the avenue” agree to donate a portion of the day’s sales to Making Strides Against Breast Cancer. In the last two years alone the event has raised nearly $12,000!
“We’re so grateful to all of the merchants along Third Avenue who take part in this wonderful event each year and agree to give back in the name of finding a cure,” Condon said. “And thanks to our many friends and neighbors who come out to support these participating businesses we are able to make a real impact in the fight against cancer.”