Bay Ridge

New restaurant to open at Yellow Hook Grille site

July 13, 2016 By Paula Katinas Brooklyn Daily Eagle
The Brooklyn Firefly will open at the Third Avenue site formerly occupied by the Yellow Hook Grille. Eagle photo by Paula Katinas
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When the Yellow Hook Grille closed its doors for good in April, Bay Ridge business leaders lamented the loss of the popular bar-restaurant on Third Avenue. But a new eatery is set to open up at the site, according to a real estate firm.

Cushman & Wakefield announced that it has secured a lease for two business partners, Michael “Kaves” McLeer and Ray Medina, to open a 3,500-square-foot restaurant at 7003 Third Ave., the site of the now-closed Yellow Hook Grille. Both men are from Bay Ridge.

The new eatery, to be located on the corner of Third and Ovington avenues, will be called The Brooklyn Firefly.

Mitzi Flexer, a director at Cushman & Wakefield, and Alan Napack, a senior director, represented both the building’s owner and the new tenants during the lease negotiations. The property owner of 7003 Third Ave. is an entity known as Workable Ovington LLC, according to the New York City Department of Finance’s website.

“The location presented the principals with an ideal opportunity to bring an authentic Brooklyn concept back to Bay Ridge, a neighborhood both Kaves and Ray know very well due to their deep roots in the area. The space is located on a high visibility corner and is perfectly suited for a restaurant,” Napack said in a statement.

The Brooklyn Firefly will have 2,000 square feet of indoor space as well as 1,500 square feet of outdoor space, according to Cushman & Wakefield.

The new eatery will feature a casual dining setting featuring live music. The menu will consist of pizza, beers from area brewers, wines and liquors.

In addition, McLeer, who is an artist and a musician, will create a space in the restaurant for local artists to display their work.

“My partner and I wanted to draw from the heritage and the legacy of this location to create a place in our neighborhood where people can cultivate their love of music, art and pizza. It’s the culmination of years of us living, working and evolving in this neighborhood. Now we’re giving back to it. It’s going to be a labor of love, operated by ourselves and our families. We’re so proud to begin this and give this place to Bay Ridge,” McLeer said in a statement.

The Bay Ridge retail market is in the midst of a major resurgence, according to Flexer, who said “we’re seeing a robust amount of interest, especially when you consider the neighborhood’s value compared to Park Slope and Williamsburg.”

 


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