Time Inc. signs long-term lease at Industry City

July 9, 2015 Brooklyn Daily Eagle

Andrew Kimball, CEO of Industry City, said that Time Inc.’s “move is further proof that Industry City is at the forefront of New York’s technology and innovation boom.” Eagle file photo by Paula Katinas

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Time Inc. announced on Thursday that it has signed a long-term lease at Industry City in Sunset Park. More than 300 employees in the company’s technology, content solutions and editorial innovation departments will move to a 55,000-square-foot facility in the complex at the end of the year.

Time Inc.’s move to Industry City coincides with the relocation of its headquarters to 225 Liberty St. in Lower Manhattan from the Time & Life Building at 1271 Avenue of the Americas at 50th Street, where it has operated since 1959.

“We are excited that our talented technology, advertising and creative teams will become a part of Industry City’s revitalization,” said Time Inc. CEO Joe Ripp. “This environment — known as an ‘innovation and manufacturing district’ — is an ideal space for building new products, reimagining content creation and developing advertising solutions.”

Employees who are working on theDRIVE, a new editorial product devoted to cars and the car culture, will occupy a 5,000-square-foot ground floor showroom. They will join members of Time Inc.’s editorial innovation, technology and content solutions teams at Industry City. These departments will occupy two floors that each span 25,000 square feet.

Industry City is a 16-building, 6 million-square-foot complex that is home to more than 400 companies that employ 4,000 people.

Time Inc. will join a diverse group of tenants that include the Brooklyn Nets, Design Within Reach, MakerBot and more.

Andrew Kimball, CEO of Industry City, said that Time Inc.’s “move is further proof that Industry City is at the forefront of New York’s technology and innovation boom and is the location where start-ups, as well as major firms like Time Inc., want to grow together in a unique innovation ecosystem.”

Zev Holzman, Howard Nottingham and Matthew Barlow of Savills Studley represented Time Inc. in lease negotiations. Bruce Mosler, Mitchell Arkin, Kelli Berke, Joseph Cirone, Haley Fisher and Mikael Nahmias of Cushman & Wakefield represented Industry City.