OPINION: PR pros affect us all, should better know their local markets
With the proliferation of new media and news websites, many of which do no original reporting, public relations people have more influence than ever.
Several months ago, I wrote an editorial for these pages called “Public Relations: More Professionalism Needed.” The gist of my article was that public relations professionals should know the ins and outs of what they are promoting.
Now, it turns out, many of them also need to know who they are pitching news to.