Companies agree to let shoppers know when their phones are being tracked
ALBANY— Eight companies have agreed to measures that will let shoppers nationwide know when retailers are using their smartphones to track their movements through a store, U.S. Sen. Charles Schumer said Tuesday.
The New York Democrat criticized the “intrusive and unsettling” trade practice in July. He said Tuesday that eight of the 10 leading location analytics companies have agreed to a new code of conduct that includes signs posted in stores to alert shoppers that tracking is being done and instructions on how to opt out.
“This is a major step forward in the quest for consumer privacy,” Schumer said.