Brooklyn Boro

Where to shop in Brooklyn on Small Business Saturday

November 29, 2019 Michael Stahl
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When the holiday shopping season unofficially kicks off just after Thanksgiving each year, Black Friday gets a lot of buzz. There’s the incredible low, low, low prices, but also those wild videos of vast, ravenous crowds charging across sales floors at big box retailers that go viral. But for gift buyers eager to support local outlets, there’s Small Business Saturday.

A “small business” is defined as one with fewer than 100 employees, a qualifier that accounts for 98 percent of the 200,000 businesses in New York City. (Eighty-nine percent are “very small,” with fewer than 20 workers.) There’s no shortage of small businesses in Brooklyn, as they account for roughly 40 percent of all jobs in the borough, well above the city and state average of about 30 percent.

So while other shoppers desperately seek out bodily harm on Black Friday and sit with their eyes glued to their screens on Cyber Monday, here are some Small Business Saturday specials you can take advantage of this year across Brooklyn.

Books Are Magic

Photo: Books Are Magic

Get your read on at this Cobble Hill bookstore, which will donate 15 percent of its proceeds on Small Business Saturday to the CHiPS soup kitchen on Fourth Avenue. Anyone who spends $100 or more can get a free Books Are Magic tote bag or print.

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255 Smith St. More info here

Greenlight Bookstore

Photo: Greenlight Books

Over in Prospect-Lefferts Gardens, you can buy books and everything else the Greenlight Bookstore sells for 20 percent off. The store is also offering complimentary coffee, cider and treats while supplies last.

632 Flatbush Ave. More info here


Photo: ProspectBArk!

In observance of the pet care service’s ninth holiday season, ProspectBArk! is offering a 20 percent discount on all holiday bookings — of any service they provide — for Thanksgiving, Christmas and New Year’s. The promotion begins on Small Business Saturday and runs through the holidays. Book as far in advance as possible.

For the company’s official 10-year anniversary in January 2020, all incoming clients who register with ProspectBArk! for the first time between Small Business Saturday and Dec. 31 will receive a free digital portrait of their pet, created by graphic designer Peyton Tackett of KNCustom Art.

More info here

Kiki’s Pet Spa

Photo: Kiki’s Pet Spa

Kiki’s offers a range of services, from dog walking to cat sitting to pet boarding. But the Fort Greene spa is best known for its dog grooming efforts, and management is offering $10 off all grooms — any breed, all sizes — booked on Small Business Saturday. Kiki’s will be open from 9 a.m. to 5 p.m. Call 718-857-7272 to make an appointment in advance, or visit the pet spa’s website.

239 Dekalb Ave. More info here

Bushwick Bark

Photo: Bushwick Bark

The pet food and supply shop will be open between 10 a.m. and 7 p.m., giving customers who spend at least $75 a free Bushwick Bark bandana. If their purchase reaches $100 or more, they’ll get a Bushwick Bark tote bag.

175 Knickerbocker Ave. and 181 Irving Ave. More info here

1 Bay Ridge Health Food

Photo: Google Maps

Specializing in vitamins and supplements, 1 Bay Ridge Health Food also offers beauty supplies and some food items, such as tea, cookies and organic pasta. The place has been in business for more than 20 years, and in celebration of Small Business Saturday, customers get 10 percent of all Nature’s Way products, including the griffonia bean extract and acai berry extract capsules.

92-20 Third Ave. More info here

Widow Jane

Photo: Michelle Clark/Widow Jane

The tasting room at Red Hook’s own whiskey distillery, opening at 11 a.m. and serving until 7 p.m., is offering up $4 “Flagship Flights” of Widow Jane’s 10-year bourbon, American Oak Rye and Applewood Rye, as well as $6 “Heirloom Flights” of Widow Jane’s Baby Jane, Wapsie Valley and Bloody Butcher bourbon whiskeys. The company’s next-door bar-restaurant, Botanica, is also serving the flights from noon til closing, but instead of neat, quarter-ounce pours, you’ll get half-ounce pours over rocks. The “Flagship” will run $6 there, the “Heirloom” $8.50.

218 Conover St. More info here

Jill Lindsey

Photo: Jill Lindsey

This Fort Greene outpost is as much a community gathering space as it is a boutique, bursting with sustainably made apparel, shoes, textiles, jewelry, home goods and more. At the café there’s an all-day happy hour, with $4 beer and $7 wine while you shop. The store will provide free gift-wrapping services. Instead of Black Friday, the store recognizes “Rainbow Friday,” promoting full-price shopping in a show of support for small businesses and, as the proprietor herself told the Brooklyn Eagle, “being excited about local makers!”

370 Myrtle Ave. More info here


Photo: Eric Vogel Photography/Shag

Visitors to this adult-oriented Williamsburg shop who make a purchase of $99 or more will get a complimentary Shag Mystery Swag Bag, choosing one from a batch hidden inside a large box decorated like a holiday gift. Treats inside will vary, but are sure to titillate. Customers who pay using the Cinch app between Nov. 29 and Dec. 1 get 20 percent off.

108 Roebling St. More info here

DUMBO Dollars Dump

Photo: DUMBO Dollars Drop

At 12:30 p.m. the DUMBO Improvement District, a nonprofit organization dedicated to enhancing and promoting DUMBO, will dump DUMBO Dollars from the sky at the Empire Stores patio, redeemable at 16 retail locations throughout the neighborhood. A single bill of the branded cash amounts to $20 in real American money. $1,000 will be dumped to the site via parachute, and can be spent at participating stores through Christmas Eve. Four more DUMBO Dollar drops will occur throughout December.

Empire Stores Patio at 53-83 Water St. More info here

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