A leaked memo from the MTA revealed that wait times for the L train this summer could be longer than ever at “40 minutes or more.” But would-be commuters now have the option to drown their sorrows in a mood-appropriate beverage.
Yes, a New York brewing company is launching an L train themed-beer.
Blue Point, a Long-Island based brewery, is unveiling a new helles style lager called “What the L?” this spring. (Editor’s Note: Cracking a cold one on the subway may be tempting, but it will likely result in a summons.)
The branding extends to the artwork, as the company has tapped New York-based graphic artist Winston Tseng for the design.
Tseng’s satirical projects — including a poster of a Red Sox fan reading “Keep NYC Trash Free” and a faux-MTA Service Update informing commuters that every train will be delayed at all hours, every day of the year — have been installed in subway stations and sidewalks around the city.
The “What the L?” lager is scheduled to drop this April, shutdown or no shutdown.
