Brooklyn beginnings: How the teddy bear became a childhood treasure

The toy was first made by Bed-Stuy candy store owners

By Terry Tang, Associated Press

April 16, 2026

BEDFORD-STUYVESANT — The circular muzzle. The little nose tip. The button eyes and two round, fuzzy ears. What is it about the teddy bear that has kept children wrapped around its furry paws for over a century?

The quintessential American toy started in 1902 as just clothing scraps and sawdust stitched together by Morris and Rose Michtom, Jewish candy store owners in Brooklyn.

“Nothing says childhood better than a teddy bear,” says Michael Kimmel, author of “Playmakers: The Jewish Entrepreneurs Who Created the Toy Industry in America” and Morris Michtom’s great-great-nephew. “It’s an utterly genderless toy. It is embraced by both boys and girls.”

In this Library of Congress handout image, President Theodore Roosevelt reads a book with his dog skip on his lap, in the doorway of the West Divide Creek ranch house in Meeker, Colo., Sept 12, 1905. Photo: Library of Congress via AP

The teddy bear’s origin story actually starts earlier that year. President Theodore Roosevelt had refused to shoot a tied-up black bear during a hunting trip. Cartoonist Clifford Berryman published a political cartoon depicting Roosevelt’s decision that caught the Michtoms’ eyes. They were inspired to fashion a toy that went on to be called “Teddy’s Bear” as a nod to the president and his nickname.

And a fad was born.

After selling a few, the Michtoms — whose store was located in Bedford-Stuyvesant — began receiving more orders. Copycats emerged. The teddy bear was widely considered the first stuffed toy that wasn’t a rag or porcelain doll, Kimmel said. It was affordable, comforting and kid-size. Some preachers actually worried the playful plushies would somehow corrupt young girls and extinguish their desire to be a mother.

Over the decades, the teddy bear became an icon. Elvis Presley crooned about being someone’s “lovin’ teddy bear.” An original Michtom-crafted teddy bear retains a place of honor in the Smithsonian National Museum of American History. And, of course, being a “teddy bear” has come to mean someone who is, in general, sweet and cuddly.

Says Kimmel: “There are people who, when they finally move out of the house and go to college or get married, that’s the one thing that they just can’t part with because it connects them to that innocent childhood.”