With Bullseye the dog front and center, the new Target at City Point in downtown Brooklyn debuted on Tuesday, January 24, with a ribbon cutting and a special preview shopping evening for invited guests.
As of Wednesday, January 25, the mass market retailer – located less than a mile from its highest performing location nationwide at Barclays Center — is open daily from 7 a.m. to midnight.
The store is designed to accommodate the needs of likely customers, both people who work in the area and nearby residents, according to management.
“There are college dorms across the street so we have fresh produce and groceries, and our home décor section is beautiful,” noted Jason Stocchetti, the store team leader, who also stressed that the array of merchandise at the store has been chosen with the heavy foot traffic in the area in mind. Grab-and-go items, he said, are aimed at the many people who dash out of their offices midday looking for a quick lunch.
“It’s a curated assortment, and it will be changed out regularly,” added Shannon Buhro, the district team leader, who said that much of the stock had been selected keeping in mind that many customers will likely live in small apartments.
In addition, Buhro told this paper, Target is actively looking for feedback from customers to determine “what guests really are going to look for.” The selection at the store is “going to evolve,” she said, as “We listen to what guests have to say.”
The fact that many also do not have cars guided management’s decision to include information on online shopping options on product labels, particularly for large items that might be problematic to get home on foot or via the subway, Stocchetti said.
Besides the merchandise that one would expect to see in Target, the City Point store also has a broad selection of New York team merchandise, from the Yankees and Mets to the Nets and Islanders, as well as a CVS pharmacy and a Starbucks.
SUNSET PARK — “As a resident of Marine Park, one of the great surprises I found biking around Industry City and visiting Japan Village was to discover Bush Terminal Park. I continue to be amazed at the serene hideaways that the city offers in some of the busiest places — and, still, with an iconic view.”
BROOKLYN HEIGHTS — ‘A miracle that no one was killed …’ That’s what neighbors are saying about the collapse of the Hotel St. George marquee. Shown in this photograph are workmen beginning the removal and repair of the historic, old neon sign at the corner, referencing a relic of Brooklyn Heights’ past: the St. George Hotel.
ATLANTIC AVENUE — Exhausted shopper with cluster of bags and goods from mall at Boerum Place stops to look at huge construction site across the street. “Is that REALLY going to be a jail??” Her male companion is reassuring, “Nothing like Rikers … this is 21st Century.”
BROOKLYN HEIGHTS — Overheard in line at one of most popular pastry outlets on Montague Street: “Hope I can get them into a camp …” A mother with two pre-schoolers in tow was showing a friend the Dodge Y flyer for Healthy Kids Day on Saturday, April 18.
