
PROSPECT PARK — The Brooklyn Chamber of Commerce (BCC) officially launched its summer-long pop-up at BRIC’s Celebrate Brooklyn Festival with a ribbon-cutting ceremony on June 13 in Prospect Park’s Lena Horne Bandshell.
The day marked the start of BRIC’s 47th annual free concert season in Prospect Park.

Brooklyn Made, the retail initiative of BCC, has retail stores in Industry City and City Point. Brooklyn Made aims to showcase and support local Brooklyn-based businesses and makers.

BRIC, a non-profit arts and media organization, explores the interconnectedness of global music, presenting the vibrant tapestry of artists whose work resonates from around the world and within Brooklyn.

Executive Director of Brooklyn Made Stores Gaia DiLoreto, told the audience that BCC’s mission and goal is to support small businesses. “We’re able to do that here with the spirit of culture and collaboration with this store,” DiLoreto said. “What you see today is the result of months of hard work and an incredible collaboration with the BRIC team.”
Several elected officials were also in attendance, including City Comptroller and mayoral candidate Brad Lander.

“I can’t imagine any place I’d rather be than in Brooklyn for this ribbon-cutting,” Lander said. “Everybody in Brooklyn — whatever community you’re from and whatever country you’re from — you’re sure to have an amazing time. This summer, all of Brooklyn will come together in Prospect Park.”
Wes Jackson, president of BRIC Media, told the Brooklyn Eagle that the summer 2025 season will run through August and consist of 18 shows.

“We do have one performance in Bedford-Stuyvesant and one in Brownsville, but the majority of the shows will be in Prospect Park, our base of operations,” Jackson said, noting that 1990s Alt-Rock band Dinosaur Jr. will be one of the standout performers at its July 17 concert.
According to Jackson, BRIC will also be doing a tribute to Quincy Jones on June 27 called “The Greatest Night in Pop.” The screening will be a tribute to the late, great musician and producer with a behind-the-scenes look at the creation of the historic anthem, “We Are the World.”

“People think that we are just about music,” Jackson said. “But there’s also dance, film — all of that. BRIC is New York City’s longest running free concert series.”
As for renowned acts that have graced its stage in the past 47 years, Jackson recalled that Prince and Bill Withers made an unforgettable impression on concertgoers some decades ago.

“With everything going on in the world today, you need like three or four hours to decompress,” Jackson said. “You can come here and be with your neighbors and the community. It’s an escape — a bit of an oasis.”













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