WILLIAMSBURG — COTERIE, a high-end, trendy diaper brand, recently launched its first IRL stunt with “April Showers” at Domino Park, Marketing Daily reports, featuring oversized branded umbrellas, a cheeky art installation and free kids’ activity newspapers, tying the company’s leak-proof pitch to spring rains. The brand also plans to hand out free diapers and umbrellas on Saturday, April 12, from 8 a.m. to noon at Domino and McCarren parks, per their Instagram.
With social “weather reports” and influencer packs, Coterie aims for buzz beyond Brooklyn’s orbit, blending physical fun with digital reach, says SVP Lindsey Kling.
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