Portion of President Street to be renamed ‘Lubavitcher Rebbe Way’ in honor of Chabad Lubavitch leader

December 23, 2024 Brooklyn Eagle Staff

A baby girl clutches a photo of the late Rabbi Menachem Schneerson during a holiday celebration of Lag BaOmer in front of the Chabad Lubavitch World Headquarters in Brooklyn AP Photo/Mark Lennihan, File

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CROWN HEIGHTS — THE CITY COUNCIL on Thursday approved the co-naming of a Crown Heights stretch of President Street to “Lubavitcher Rebbe Way,” in honor of Rabbi Menachem Mendel Schneerson, the seventh leader of the Chabad-Lubavitch movement, who passed away in 1994. The Rabbi’s former home sits on the co-named block, between New York and Brooklyn avenues, according to the Jerusalem Post.

“Rabbi Menachem Mendel Schneerson was one of the most transformative figures in modern Jewish history,” said Councilmember Crystal Hudson, who introduced the bill. “After escaping the Holocaust and arriving in the United States in 1941, the Rebbe’s leadership expanded Chabad-Lubavitch’s global reach, establishing countless institutions: kindergartens, schools, drug rehabilitation centers, care homes, and synagogues.”