Atlantic Avenue BID: August update
Hello, Atlantic Avenue Community!
We have many exciting things to share with you this month. In this issue, you will find:
- Monthly Merchant Spotlight: Emily Diers, Owner of Bodycraft
- 8/17: Splish Splash Saturday
- BID Selected for Inaugural Public Realm Grant
- Meet Our Summer Intern
- Share Your Atlantic Avenue History for A Future Exhibit!
- Atlantic Avenue Safety Press Conference
- Don’t Be a Sidewalk Slob
- Our Visit to Pitkin Avenue
- Atlantic Avenue BID Participates in MAS Enduring Culture Roundtable
- New Monthly Mystery Detail
- Atlantic Avenue Clean Team Updates
- Atlantic Avenue in the Press
- District Events
Monthly Merchant Spotlight: Emily Diers from Bodycraft Studio
This month, we had the pleasure of sitting down with Emily Diers, the owner and founder of Bodycraft, a vibrant fitness, dance, and movement studio. Emily, originally from Rolling Meadows, Illinois, has always had a deep connection to movement and dance. From the age of five, dance became a joyful and expressive outlet for her, a passion she carried all the way to New York City, where she danced professionally for a decade.
Emily’s journey to opening Bodycraft wasn’t a straightforward one. After her retirement from professional dancing, she noticed that many people had a strained relationship with movement, often viewing it as a form of punishment rather than a source of joy.
“I started to notice that people had a more fraught relationship with movement than I did. There was sometimes this feeling of torturing themselves or punishing themselves with movement, and I wanted to bring that joy and playfulness to others.” Emily explains. After working in dance fitness under a celebrity trainer for five years, Emily was ready to start her own dance business. Initially, she taught classes outdoors, made house calls, and rented spaces to bring her unique approach to movement to others.
After the pandemic, Emily felt it was time to find a permanent home for Bodycraft. That’s when she discovered the perfect space at 103 Atlantic Avenue. “It was the first and only space I looked at, and I saw it, and I was like, it was perfect,” she recalls.
Choosing Atlantic Avenue for her studio wasn’t part of Emily’s original plan, but she quickly realized it was the ideal location. “I think it was a little bit fate. I wasn’t trying to find a space in this neighborhood, but this was what was available. I noticed it was a busy street, a storefront location, lots of foot traffic, and there wasn’t a lot of fitness in the area.” Since opening, Bodycraft has flourished, drawing in a community of locals who live just a short walk away.
Bodycraft offers a dynamic approach to fitness through what Emily calls “the Bodycraft Method.” This method blends dance cardio with innovative strength training exercises, creating a flow of movement that is both energizing and grounding. “The Bodycraft original class combines dance cardio follow-along, dance cardio with really creative, innovative strength training exercises that we do on the mat,” Emily explains. The classes are designed to be accessible to all levels, with modifications available for beginners and more advanced options for experienced participants.
Beyond the signature Bodycraft classes, the studio offers a variety of other fitness and wellness options, including Pilates, yoga, restorative yoga, and strength training. Bodycraft also emphasizes mindfulness, offering Monday meditation sessions and quarterly breathwork ceremonies. One of the standout classes at Bodycraft is the live DJ classes. Emily says, “The joy that comes out of this space is just like radiating through the walls. It feels like a party at the club at 10 o’clock in the morning.”
Emily is also deeply committed to fostering a sense of community within her studio. “Seeing how breaking down the barriers of strangers coming together and becoming friends or building relationships has been so beautiful and unexpected,” she reflects. Bodycraft has become more than just a place to work out; it’s a space where people connect, support one another, and form lasting friendships.
You can visit Emily and experience the joy of movement at Bodycraft, located at 103 Atlantic Avenue. With a range of classes and events designed to make fitness fun and accessible for everyone, Bodycraft is a must-visit destination on Atlantic Avenue.
8/17: Splish Splash Saturday
We had so much fun this past weekend on our Hoyt Open Street for Splish Splash Saturday!
Join us AGAIN this Saturday, from 12 PM to 3 PM, as we legally open the fire hydrant with a sprinkler cap! Wear your swimsuit and water shoes, and bring your water toys to cool down on a hot summer day. Adults and pups are welcome, too.
Thank you so much to FDNY Engine 226 for helping us have some summer fun.
BID Selected for Inaugural Public Realm Grant
The BID has been competitively selected for the first-ever Public Realm Grant from NYC Small Business Services as a part of a $4 million investment in neighborhood revitalization initiatives.
We successfully applied to the new Commercial Canvas program, which brings public art to commercial corridors. Specifically, we will utilize the funding to revitalize the forlorn artwork beneath the BQE underpass on Atlantic Avenue after many years of languishing from vandalism.
Originally created by the BID in 2013, these murals beneath the BQE have been a challenge for the BID to contend with because this location is outside of our legislatively created district, which means that we are not allowed to spend any of our regular funding in this area. This novel funding will beautify a long-standing issue and eyesore in our district, increase foot traffic to Atlantic Avenue, and improve perceptions of safety in this part of Brooklyn Heights.
We are in the beginning phases of what will be a community-driven project to create new murals to improve the underpass and create an inviting gateway from Brooklyn Bridge Park to Atlantic Avenue. Stay tuned!
Meet Our Summer Intern
Meet our summer intern, Anton Liang, a rising senior at Nest+M High School on the Lower East Side.
This summer, with the Atlantic Avenue BID, Anton has been using social media to amplify the voices of local businesses and engage within the community. He’s been busy meeting with business owners, getting to know their stories, and helping them thrive. One of Anton’s key projects at the BID is a vacancy project, where he gathers information on vacant buildings along Atlantic Avenue and helps find a solution to welcome businesses to our vacant storefronts. When he isn’t interning, Anton loves to play baseball and cook.
Anton will be with the BID through August, supporting our staff and learning a lot along the way!
Share your Atlantic Avenue history for a future exhibit!
Atlantic Avenue safety press conference
After staunch advocacy from the BID, our community colleague organizations, and unified support from our elected officials, The Department of Transportation recently announced that traffic safety improvements are coming to Atlantic Avenue, including more mid-block crosswalks, changes in traffic signal timings, shortening pedestrian crosswalks, and reducing double parking.
We joined State Senator Andrew Gounardes, City Councilmembers Lincoln Restler and Shahana Hanif, Assemblymember Jo Ann Simon, Brooklyn Borough President Antonio Reynoso, Brooklyn Community Board 2, and the Brooklyn Heights, Cobble Hill, and Boerum Hill Associations in a press conference celebrating this win.
The hard work and advocacy of our community coalition around street safety secured real results from DOT, and we hope this is just the first step in making Atlantic Avenue a safer corridor for all users.
Don’t Be A Sidewalk Slob
Property owners are required by law to clean the sidewalks and 18 inches into the street outside their properties. This is an essential part of keeping New York City clean, but these Sidewalk Slobs (pictured above) didn’t do their part.
The Department of Sanitation writes summonses to Sidewalk Slobs every day, but they can’t do it alone. Fines for repeat offenders are higher than ever – up to $500 for the worst of the worst.
Report a sidewalk slob, and they may end up on DSNY’s Wall of Shame.
Our Visit to Pitkin Avenue
A few weeks ago, BID staff went on a field trip to visit our friends at the Pitkin Avenue BID in Brownsville, Brooklyn.
Executive Director Tiera and Community Engagement Coordinator Dasia showed us around their district, where we got to see all the amazing work they’re doing and meet some of their small business owners.
We learned about the similarities and differences of our BIDs and how to best serve our communities. We are continuously learning from our BID peers and appreciate the support and friendship from Pitkin Ave’s staff.
Make sure to visit Pitkin Avenue and check out all the fantastic work that they accomplish!
Atlantic Avenue BID Participates in Municipal Art Society’s Enduring Culture Roundtable
Our Executive Director, Kelly Carroll, was selected to participate in a workshop hosted by the Municipal Art Society of New York as a part of their Enduring Culture initiative. The group comprised leaders from the community and legacy and small business space who are creatively building ways to support this work across New York City.
The workshop was part of a summer series that brought together experts, practitioners, and academics in three areas – historic preservation and cultural heritage, legacy and small businesses, and urban design and policy – to explore how the field of preservation can be expanded to be a more multivocal, equitable, and inclusive framework for supporting diverse layers of history and culture in our city.
As the Atlantic Avenue BID has four designated NYC Historic Districts and several legacy businesses, we remain engaged in all areas and conversations that contribute to our commercial district’s continued vitality.
New Monthly Mystery Detail
How well do you think you know Atlantic Avenue and the side streets in our district?
Each month, we feature a Monthly Mystery Detail of a building or streetscape detail somewhere within our district.
This month’s mystery detail is this Art Deco beauty with glazed polychrome terra cotta in cream, green, and yellow. Do you know where it is?
To participate, simply reply to this email with your answer of where the detail above is located, and we will enter you in a drawing to win one of our brand-new, 100% cotton Atlantic Avenue tote bags! Custom designed by the Studio of Joshua Levi, these special bags match the designer street banners that adorn Atlantic Avenue.
Last month’s detail was this stone date under this pedimented window in a mansard roof on Sahadi’s building, 187 Atlantic Avenue. We can’t believe no one guessed this one!
Atlantic Avenue Clean Team Updates
Last month’s detail was this stone date under this pedimented window in a mansard roof on Sahadi’s building, 187 Atlantic Avenue. We can’t believe no one guessed this one!
Atlantic Avenue In The Press
Sottocasa featured in Inside Hook’s “Best Pizza in New York Right Now”
Pizzeria Sottocasa is one of the best “nouveau New York” style pizzas, according to Inside Hook. “The dough here is chewy, with the sauce having hints of salt,” described writers Brian Cicioni and Amanda Gabriele.
Congratulations to our Vice Chair, Luca Arrigoni, and the entire Sottocasa team!
DISTRICT EVENTS
Summit Journal Fall Issue Launch Party
Hatchet Supply, 77 Atlantic Avenue
Friday, August 16th
6 PM to 9 PM
Be among the first to see Summit Journal’s Fall 2024 issue at Hatchet Supply! Meet contributors and the editor who brought the legendary climbing magazine back into print, hang with good people, and enjoy free drinks from Threes Brewing, Athletic Brewing and Topo Chico.
Vino & Vinyl
Pips, 129 Atlantic Avenue
Tuesday, August 20th and 27th
6:30 PM to 10 PM
Enjoy a glass of wine and a bite to eat while listening to vinyl DJs at Pips!