JUUL to pay $112.7M to New York for having marketed vaping products to youths

June 12, 2024 Brooklyn Eagle Staff
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STATEWIDE — THE CITY WILL RECEIVE $27.1 MILLION from a historic $462 million multistate settlement that NY Attorney General Letitia James has secured from JUUL Labs Inc. (JUUL) for its role in the youth vaping epidemic that led to a dangerous rise in underage e-cigarette use nationwide. New York state as a whole will receive a total of $112.7 million through this settlement, which Attorney General James will distribute to every county, Board of Cooperative Educational Services (BOCES), and NY’s five largest cities. The funds will be split between the city and the New York City School District, with $12,192,627.67 from the settlement going to the city and $14,972,656.67 going to the school district. After JUUL launched in 2015, e-cigarette use by New York City high school students increased threefold from 8.1% in 2014 to 23.5% by 2018. By 2019, the proliferation of vaping led to a national outbreak of severe vaping-related illnesses. In November 2019, Attorney General James sued JUUL for its deceptive and misleading marketing that glamorized vaping and targeted young people.

The settlement funds will be used for evidence-based measures to combat underage vaping and e-cigarette addiction, and the funds received must be dedicated to programs in five categories, including public education campaigns to prevent e-cigarette use among young people; vaping cessation services in communities, schools, and colleges; and enforcement of vaping laws and regulations. JUUL is also ordered to halt its marketing to youths.

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