New York will get $112.7M from JUUL settlement for targeting teenagers
STATEWIDE — Attorney General Letitia James announced on Wednesday that her office has helped to secure the largest multistate agreement with JUUL Labs Inc. (JUUL) and its former directors and executives, holding them responsible for their alleged contribution to the youth vaping epidemic, which led to a surge in underage e-cigarette vaping nationwide.
As part of a multistate agreement co-led by Attorney General James and California Attorney General Rob Bonta, JUUL will pay $462 million to six states and the District of Columbia. New York will receive $112.7 million, which will be used to support underage vaping reduction programs across the state.
The agreement also mandates that JUUL secure its products behind retail store counters and verify the age of consumers who sell or promote its products online. This is the largest multistate settlement with JUUL and imposes the strictest limitations on JUUL’s marketing, sales, and distribution practices to protect and prevent minors from underage vaping.