On the Avenue: ‘23rd on 3rd’ turns 3rd Ave. pink for cause
Now, this is a bus no one minds waiting for! The mammogram bus rolled into town on Sunday, Oct. 23 to offer free mammograms to qualifying women during the “23rd on 3rd” #ShopPinkBayRidge event organized by members of the Merchants of Third Avenue Civic Improvement Association, Inc. to raise money and awareness in the fight against breast cancer.
The annual event, organized by Jeanine Condon of Charmed by JLM, Danielle King of The Ridge Kids and The Ridge, and Chrisie Canny of Vented in Brooklyn, is held in honor of Breast Cancer Awareness Month each year.
Third Avenue became a sea of pink as participating merchants “on the avenue” flew pink balloons outside their shops and agreed to donate a portion of the day’s sales to Making Strides Against Breast Cancer.