French Bakery L’Appartement 4F opens in Brooklyn Heights
“It’s so symbolic of Montague Street coming back.”
A Brooklyn couple who shot to fame by baking mini croissant cereal from home officially opened their first brick-and-mortar store on Saturday, and the scene on Montague Street was unprecedented.
Bakery fans thronged Brooklyn Heights’ main shopping thoroughfare for the ribbon cutting of L’Appartement 4F, the creation of husband and wife team Gautier and Ashley Coiffard.
The couple has been baking and selling their famous cereal, along with sourdough bread, hand-rolled croissants and other pastries, from their Cobble Hill apartment (unit 4F) since June 2020. The cereal became a foodie sensation, going viral on TikTok and Instagram and picked up by New York Magazine, Time, French Morning and other outlets.
The Coiffards (Gautier hails from France) used their wedding money to open their shop, and 606 fans pledged $62,521 on Kickstarter to help them. Many of their supporters were in the crowd.