Downtown Brooklyn partnership and Van Alen Institute unveil Soft-Firm’s Drive-Thru at The Plaza at 300 Ashland
Downtown Brooklyn Partnership (DBP) and the Van Alen Institute, in partnership with Two Trees Management, recently announced their annual public art installation, Soft-Firm’s “Drive-Thru” at the Plaza at 300 Ashland.
“Drive-Thru,” a series of videos and performances by Brooklyn artists, filmmakers and cultural organizations, will be on view until April 14, 2022.
Inspired by the classic drive-in movie experience, “Drive-Thru” reimagines how shared public spaces can be activated during the winter months to connect communities. By incorporating light through rear projection, it serves as a cinema for pedestrians and is visible from the heavily trafficked intersection of Flatbush and Lafayette Avenues.