Pratt’s 5th Annual Design Symposium ‘ReInvents Luxury’ At Whitney Museum
On Wednesday, November 17th, Pratt Institute was pleased to host the Pratt 2021 Design Symposium: Reinventing Luxury, held at the Whitney Museum of American Art. Conceived by the award-winning fragrance packaging designer, Marc Rosen, the annual symposium brings together the brightest minds from the fields of design, fashion, and architecture to address big topics about the future of design. The event was held as part of this year’s edition of NYCxDESIGN’s internationally renowned Annual Design Festival showcase (November 11-18, 2021), and was made possible through the Marc Rosen Education Fund, with additional funding by the Terian Foundation.
Moderated by Rosen, this year’s symposium explored how to reinvent luxury for a new generation of consumers who seek brands that place emphasis on diversity, accessibility, inclusion, sustainability, environmental responsibility, and experiential design. The evening began with series of presentations from an esteemed panel of industry experts assembled by Rosen, including: Chris Bangle, the maverick car designer and former American Chief of Design for BMW Group; Kevin Marshall, Microsoft’s Creative Director of Global Packaging and Content; Christopher Olshan, CEO and CMO of The Luxury Marketing Council, and founder of its Millennial division; and Eleonora Paulsen, President of Gruppo Italia, a consortium of Italian factories producing furnishings and millwork for customized projects within the luxury arena.
Rosen was joined by event co-host and Pratt Institute President Frances Bronet; event co-sponsor, architect, Pratt alumna, and President & CEO of Rallye Motor Company, Juliana Curran Terian; and an audience of Pratt faculty, students, alumni, and supporters, including Interior designer and society hostess Susan Gutfreund; art collector Judith Hernstadt; Anita Cooney, Dean of Pratt Institute’s School of Design; Mike Pratt, Vice Chair of Pratt’s Board of Trustees, and President of The Scherman Foundation; and a variety of industry leaders, such as Caroline Dahlgren, Tiffany & Co.’s Global Director of Consumer Insights; Jeffrey C. LeFrancois, the Meatpacking District’s Executive Director; Piers Fawkes, Founder and President of trends analysis site, PSFK; Doreen Bucher, Symrise’s VP of Global Marketing, Fine Fragrance; Julianne Pruett, Symrise’s VP of Fine Fragrance Sales, North America; Miranda Gordon, MANE’s VP of Fine Fragrance; Gale Hayman, beauty icon and co-founder of the Giorgio Beverly Hills boutique; Théo E. Spilka, Global Vice President, Strategic Licensing & Business Development at Firmenich; and editors George Ledes and Christine Schott.