DUMBO BID, seeking return of workers, creates local currency as incentive
'DUMBO Dollars' redeemable at local stores
The DUMBO Improvement District has launched a “Perks in Person” program for employees working in the neighborhood returning to the office this fall. The program is aimed at sparking local spending and creating an amenity for employers luring employees back to the office.
DUMBO is home to more than 500 tech and creative companies, including the headquarters of Etsy, Rent the Runway, West Elm, BIG Architecture (Bjarke Ingles Group) and dozens of digital advertising agencies, in addition to being the home for over 90+ retail small businesses.
The neighborhood has fared well during the COVID crisis as a hub for New Yorkers and returning tourists. However, the slow return of the workforce has posed a significant challenge, as many small businesses rely on the employee base for daytime and after-work revenue streams.