‘Eyesore’ ad barge booted from New York’s waterways
The massive Times Square-style advertising barge that popped up in New York’s waterways last October will no longer operate in the state, according to a settlement reached on Monday between the city and the company responsible for operating the boat.
The announcement, first reported by the New York Post, ends a roughly seven-month legal battle between the city’s Law Department and Ballyhoo Media.
“Our legal action has resulted in a big win for New Yorkers,” said acting corporation counsel Georgia M. Pestana. “Ballyhoo will no longer operate its water-based ads anywhere in New York State in defiance of laws intended to further traffic safety and the public’s enjoyment of the waterfront. We will vigorously enforce this consent decree through additional legal action should Ballyhoo violate the terms of this settlement.”