Guerrilla ads take on anti-fare evasion ads in city’s subways
Snitches get stitches… or at least a gentle rebuke from a guerrilla ad campaign that’s been spotted on trains and subway stations around the city.
The signs, which have been posted to social media and shared widely, are made to look like the ads the MTA introduced in June to announce increased enforcement of fare evasion laws, with the same sans-serif black-and-purple font on a white background and the agency’s logo in the corner.
Instead of threatening turnstile-jumpers with a $100 fine or instructing riders who need the gates not to hold them open for others, the guerrilla ads encourage riders to swipe it forward.
“See someone evading the fare? There could be a reason,” one of the guerilla ads tweeted by user @prettyboy_zhao reads. “Maybe they don’t have $2.75. Maybe they were laid off. Maybe there’s an emergency and no time to refill. Maybe the ticket machines are broken.”