Digital ad ban on for-hire vehicles sparks outrage among app drivers
After months of legal proceedings, a ban on display advertising both inside and outside for-hire vehicles is back in effect starting Saturday, Aug. 31.
Drivers of ride-share services, such as Uber and Lyft, were notified by the Taxi and Limousine Commission on Aug. 9 that they must get rid of any digital ads on their vehicles. The announcement has triggered backlash among drivers and advocates, who say the financial loss will hurt those who are already struggling.
The switch-up comes just months after the TLC permitted Firefly — a San Francisco-based startup that allows drivers to make money off digital advertising — to canvass for New York City participants. The company, which launched a pilot program on the West Coast late last year, offers drivers roughly $300 a month to affix a digital screen to the roof of their car, which then displays ads from paying clients.