City to Ad Barge Company: Float off, you’re breaking the law
'New York Harbor is not Times Square'
It’s not all smooth sailing for Ballyhoo Media, the company responsible for operating New York City’s new 60-foot-wide advertising barge.
On Tuesday, Zachary Carter, corporation counsel for the New York City Law Department, sent a letter to Adam Shapiro, CEO and president of the Miami-based business, alerting him that he was breaking the law.
“There is sufficient cause to believe that Ballyhoo’s operations in New York City violate the Zoning Resolution,” Carter wrote. “Therefore, we are writing to provide Ballyhoo with an opportunity to demonstrate, no later than Jan. 16, 2019, how it intends to comply.