Apple discovers a new stage for its fanfare: Brooklyn
The event being planned for the Brooklyn Academy of Music was so hush-hush for a while that BAM staffers were using a code name: Acme. By Tuesday morning, however, the secret was out. Crowds were lining up by the hundreds to see the latest announcements from a company that knows how to put on a show: Apple.
It was a historic event, the first time the company has staged one of its keynote product announcements in New York City, so it became almost as much a celebration of the location as the merchandise. “I am moving to New York!” Apple CEO Tim Cook declared after a Brooklyn-sized roar from the crowd.