Williamsburg

TOMS to open first Brooklyn store in Williamsburg

June 26, 2018 By Gordon Walker Special to the Brooklyn Daily Eagle
160 N. Fourth St. Image © 2018 Google Maps photo
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TOMS announced it will open its first permanent store in Williamsburg.

The store is famous for its charity program, which donates a pair of shoes to children in need for every pair it sells.

The shoe manufacturer signed a lease for 1,500 square feet at 160 N. Fourth St., a location owned by RedSky Capital. The asking rent was $250 per square foot, according to The Real Deal.

The decision to set up shop in Brooklyn came after the company opened a pop-up store, a sort of temporary shop to test out a location or product, on the Williamsburg corridor in 2017. The pop-up store had such great success that the shoe manufacturer targeted the area for a permanent location.

Trevor Gallina, who represented the tenant through Isaacs and Company in the sale, said the company chose this location “based on incredible sales at its pop-up store and pedestrian traffic that can get close to 25,000 on a sunny Saturday, which I don’t think most brands realize.”

The space will be modeled off of the company’s Lower East Side location, which features a cafe inside. This concept seems to be a recurring idea, as Jane’s Motorcycles uses a similar concept.  

The location was occupied by Umami Burger until recently, when the restaurant closed abruptly for unknown reasons.

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