TOMS to open first Brooklyn store in Williamsburg
TOMS announced it will open its first permanent store in Williamsburg.
The store is famous for its charity program, which donates a pair of shoes to children in need for every pair it sells.
The shoe manufacturer signed a lease for 1,500 square feet at 160 N. Fourth St., a location owned by RedSky Capital. The asking rent was $250 per square foot, according to The Real Deal.
The decision to set up shop in Brooklyn came after the company opened a pop-up store, a sort of temporary shop to test out a location or product, on the Williamsburg corridor in 2017. The pop-up store had such great success that the shoe manufacturer targeted the area for a permanent location.
Trevor Gallina, who represented the tenant through Isaacs and Company in the sale, said the company chose this location “based on incredible sales at its pop-up store and pedestrian traffic that can get close to 25,000 on a sunny Saturday, which I don’t think most brands realize.”
The space will be modeled off of the company’s Lower East Side location, which features a cafe inside. This concept seems to be a recurring idea, as Jane’s Motorcycles uses a similar concept.
The location was occupied by Umami Burger until recently, when the restaurant closed abruptly for unknown reasons.