Brooklyn Heights

Eco-friendly yoga studio is Pierhouse retail tenant

Eye on Real Estate: POE Yoga is coming to condo-hotel complex in Brooklyn Bridge Park

March 7, 2018 By Lore Croghan Brooklyn Daily Eagle
A new retail tenant, POE Yoga, is opening in April at Pierhouse. This is a view of the residential-hotel complex from Brooklyn Bridge Park. Eagle photos by Lore Croghan
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An environmentally friendly hot-yoga studio is coming to Pierhouse.

POE Yoga — whose name is an acronym for “Peace On Earth” — is renting a location of just under 2,000 square feet at 90 Furman St.

It’s one of the two condo buildings at the residential and hotel complex in Brooklyn Bridge Park — to be specific, it’s the building that stands right beside 1 Hotel Brooklyn Bridge.

POE Yoga’s founder, Sunshine Jacobson, said in an interview that the new studio will open in April.

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It will be POE Yoga’s first New York City location. It has three studios in New Jersey, and counts celebs and professional athletes among its members.

“We have a relationship with 1 Hotel,” said Jacobson, who co-owns POE Yoga with her sister-in-law, Pra Daidone. “We have a very similar ideology.”

Both POE Yoga and 1 Hotel are eco-friendly, Jacobson said. Their upscale clientele’s demographics are similar.

Nicole Liebman, a commercial broker at Hudson, said POE Yoga is a good fit as a Pierhouse retail tenant.

“It serves a higher purpose for the community and 1 Hotel,” said Liebman, who repped Pierhouse co-developers Toll Brothers and Starwood Capital Group in the yoga studio’s lease deal. “Plus it has the same values as 1 Hotel. Both of them believe in sustainability, design and health and wellness.”

The asking rent for the space the yoga studio leased was $100 per square foot, said Liebman — who is a trained yoga coach, by the way.

There’s one other retail space at Pierhouse. The landlord’s in advanced lease negotiations with a prospective tenant for it that would be “a great value-add to the community as well,” Liebman said.


What’s far-infrared heat?

POE Yoga uses far-infrared heat to warm its studios, which is something growing numbers of hot-yoga businesses are doing. Infrared saunas are becoming trendy, too.

This type of heat is referred to as “far” because there are three types of infrared light wavelengths: Near, mid and far.

Infrared-emitting machines send out light that warms objects — including human beings. A conventional heating system pumps hot air into a room.

Jacobson said far-infrared heat is “detoxifying and extremely healing.”

POE Yoga’s far-infrared radiant heat system keeps its yoga studios dry and mold-free “with no drafts and no distribution of bacteria, allergens or other contaminants,” her company’s website says.    

POE Yoga studios use an oxygen purification system along with the far-infrared heating system.

In keeping with its eco-friendly focus, the Pierhouse studio will have a drinking fountain with triple osmosis filtered water.

And it will be as paper-free as possible. Don’t look for printouts of class schedules, for instance.

POE Yoga plans to offer discounts to 1 Hotel Brooklyn Bridge’s guests and employees and Pierhouse condo residents, Jacobson said. Also, it will host community yoga events in the hotel.  

POE Yoga is expanding. Two other studios will be opening in 2018-2019. Jacobson didn’t say where.


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