Brooklyn Boro

Nets combine basketball and business under one roof

To Move Exec Offices Below Team’s Practice Facility in Industry City

August 10, 2017 By John Torenli, Sports Editor Brooklyn Daily Eagle
The Nets are moving their business operations one floor below their practice facility in Industry City beginning next summer. Eagle file photo by John Torenli
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Rebuilding a franchise and a brand requires great teamwork.

The Brooklyn Nets announced Thursday afternoon that they will be undertaking that task under the same roof beginning next summer, when Brooklyn Sports & Entertainment (BSE), the business branch of the NBA franchise, will be moving into the team’s Industry City-based practice facility in Sunset Park.

“Since 2012, our company has nearly doubled in size and we are looking forward to having these new corporate offices in order to support our continued growth,” said BSE CEO Brett Yormark.

“Additionally, with Brooklyn Nets business and basketball united under one roof, we will further build a collaborative work environment that encourages innovation and teamwork.”

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Since launching Barclays Center and the Nets in 2012, BSE has grown to include NYCB LIVE, home of the Nassau Veterans Memorial Coliseum, and the business operations for the New York Islanders, with additional venues coming.

Beginning in June of 2018, BSE’s corporate office will relocate to one floor below the team’s state-of-the-art HSS Training Center, where the Nets practice.

Located just one subway stop from Barclays Center, the office will accommodate up to 350 employees and occupy 70,000 square feet on the seventh floor of the historic waterfront warehouse.

The space, which has long served as a relic of the industrial age, is currently undergoing a full renovation.

It will feature an open floor plan with high-end custom finishes to complement the panoramic views of New York Harbor. The amenities will include state-of-the-art conference room technology, collaborative lounges, a game room, and refueling pantries.

TPG Architecture is redesigning the space and Bruce Mosler and Joe Cirone of Cushman & Wakefield served as key advisors to the Nets on the leasing transaction.

“It says a lot that after nearly two years of experiencing all that Industry City has to offer, the Brooklyn Nets chose to locate their corporate offices here, when they could have gone anywhere,” said Kathe Chase, director of leasing at Industry City.

“At Industry City, a hyper-amenitized workplace and a local millennial workforce come together to create a culture and a vibe that cannot be found anywhere else.” 

Industry City is a 16-building, 6-million-square-foot innovation and manufacturing hub led by a partnership between Jamestown and Belvedere Capital. 

The property is home to a diverse mix of more than 450 companies employing 6,500 people. The campus provides businesses with an active and vibrant environment that includes a wide range of dining and retail options as well as open spaces featuring a growing number of community and industry events. 

In Manhattan, BSE has also leased office space at 125 Park Avenue near Grand Central to support the expanding need for meeting and office space in midtown.

This satellite office will open in mid-September and serve as the Manhattan meeting location for all BSE sales and content development. The property owner SL Green Realty Corp. worked with BSE to identify the space.


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