Target taking aim at shoppers’ needs in downtown Brooklyn

January 26, 2017 Helen Klein
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With Bullseye the dog front and center, the new Target at City Point in downtown Brooklyn debuted on Tuesday, January 24, with a ribbon cutting and a special preview shopping evening for invited guests.

As of Wednesday, January 25, the mass market retailer – located less than a mile from its highest performing location nationwide at Barclays Center — is open daily from 7 a.m. to midnight.

The store is designed to accommodate the needs of likely customers, both people who work in the area and nearby residents, according to management.

“There are college dorms across the street so we have fresh produce and groceries, and our home décor section is beautiful,” noted Jason Stocchetti, the store team leader, who also stressed that the array of merchandise at the store has been chosen with the heavy foot traffic in the area in mind. Grab-and-go items, he said, are aimed at the many people who dash out of their offices midday looking for a quick lunch.

“It’s a curated assortment, and it will be changed out regularly,” added Shannon Buhro, the district team leader, who said that much of the stock had been selected keeping in mind that many customers will likely live in small apartments.

In addition, Buhro told this paper, Target is actively looking for feedback from customers to determine “what guests really are going to look for.” The selection at the store is “going to evolve,” she said, as “We listen to what guests have to say.”

The fact that many also do not have cars guided management’s decision to include information on online shopping options on product labels, particularly for large items that might be problematic to get home on foot or via the subway, Stocchetti said.

Besides the merchandise that one would expect to see in Target, the City Point store also has a broad selection of New York team merchandise, from the Yankees and Mets to the Nets and Islanders, as well as a CVS pharmacy and a Starbucks.

“We’re catering toward one-stop shopping,” Buhro said.

The store also has order pickup and a bank of self-checkout registers to accommodate customers’ preferences.

“We know that New Yorkers are very busy,” Buhro noted. “We want to cater to that need among our guests.”

 

 


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