DOT launches ad campaign to keep workers safe
As part of National Workzone Awareness Week, New York City’s Department of Transportation (DOT) has launched an advertising campaign designed to keep its workers and pedestrians safe. During the announcement, held at Brooklyn Army Terminal on Tuesday, March 24, DOT Commissioner Polly Trottenberg discussed the significance of the ads which serve as a reminder to drivers that roadway workers put their lives at risk daily to keep the streets safe.
“It’s just a wonderful chance to honor the men and women who are out there doing work on our roadways,” said Trottenberg. “It’s not easy work, particularly this time of year because it’s cold. It can be dangerous and the point of this event is just to remind the public these are men and women that have families that they want to get home to at night. Please just drive carefully and keep them in mind.”
Trottenberg was joined by DOT employees, Department of Environmental Protection (DEP) Commissioner Emily Lloyd, local dignitaries and others, all stressing the dangers the workers face.