All-Star Season comes to Brooklyn, Barclays Center

September 24, 2014 From Barclays Center

This is the patch the Brooklyn Nets will wear on their home jerseys next season in honor of the All-Star Game festivities at Barclays Center next February

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It will be an All-Star Season in Brooklyn as the Nets launch a variety of unique initiatives in celebration of NBA All-Star 2015 at Barclays Center.

All-Star in Brooklyn starts now and runs through the All-Star events at Barclays Center, on Friday, Feb.13 and Saturday, Feb. 14.

“We are proud to embrace NBA All-Star by turning the Nets season into an All-Star Season in Brooklyn,” said Brett Yormark, CEO of the Brooklyn Nets and Barclays Center. “While basketball is at the heart of All-Star, we are expanding upon the All-Star experience like never before to include elements such as merchandise, food, and exercise. We are excited to build anticipation and prepare the ‘Borough of Basketball’ for its first All-Star season.”

To launch All-Star Season in Brooklyn, the Nets will feature a customized All-Star Brooklyn logo that will be placed on the baselines of the court at Barclays Center through All-Star. The players will also wear a customized All-Star Brooklyn patch on their jerseys during home games leading up to All-Star. In addition, the logo and patch will be featured on a special line of merchandise at the Nets Lifestyle Shop by adidas at Barclays Center.

Starting on Feb. 7, the renowned Barclays Center food program, BrooklynTaste, will become All-Star Taste. The menu will feature unique dishes with All-Star themed names.

Then on the morning of Feb. 14, the Brooklyn Nets will team with SoulCycle, the country’s premier indoor cycling studio, to hold All-Star Ride by SoulCycle. The 60-minute class will take place in the GEICO Atrium at Barclays Center, featuring All-Star celebrities, and led by Senior Master Instructor Stacey Griffith.

The NBA All-Star events at Barclays Center begin on Friday, Feb. 13 with the league’s top rookies and second-year players participating in the BBVA Compass Rising Stars Challenge. OnSaturday, Feb. 14, Barclays Center will host the State Farm All-Star Saturday Night, including NBA Shooting Stars, Taco Bell Skills Challenge, Foot Locker Three-Point Contest, and Sprite Slam Dunk.