New York among 20 states in Four Loko youth marketing settlement

March 25, 2014 Associated Press & Eric Schneiderman's office
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ALBANY— New York is among 20 states that have reached agreement with the makers of the fruit flavored malt beverages Four Loko meant to ensure marketing through social media isn’t aimed at underage drinkers.

Under the agreement, Chicago-based Phusion Projects admits no wrongdoing but will pay $400,000 to authorities.

The company agrees not to sell alcoholic beverages containing caffeine, an ingredient it previously removed, or to promote sales to anyone underage or on school or college property except at retail establishments licensed to sell alcohol.

Phusion also agrees to remove from its websites and social media any postings that depict or condone misuse of alcohol.

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The company calls the agreement a practical way to move forward.

New York Attorney General Eric Schneiderman says “alcoholic energy drinks” are dangerous, especially for minors.

“As numerous regulators and the Food and Drug Administration have rightly concluded, alcoholic energy drinks are dangerous—especially for the teenagers and young adults they target,” Schneiderman said. “Today’s agreement ensures that one company will no longer market a dangerous product to youth, but we must remain vigilant and continue to seek out dangerous marketing tactics and unsafe beverages that are increasingly sold in stores across the country. I thank my partners in law enforcement for their work in this case and look forward to a continued partnership to promote public health.”

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