Brooklyn Eagle joins BCC To help boost kosher awareness, value
The Brooklyn Daily Eagle and brooklyneagle.com have joined the Brooklyn Chamber of Commerce to help their advertisers who are food-based to increase awareness of kosher preparation.
In response to an ever-growing consumer interest in kosher products, the Brooklyn Chamber of Commerce and the Center for Kosher Culinary Arts have teamed up to host the “Kosher Made Easy” seminar later this month, for business owners looking to tap into the kosher market.
The Brooklyn Daily Eagle and brooklyneagle.com are inviting our advertisers to attend the seminar as our guests.
“We are thrilled to be starting off our Brooklyn Eats series of workshops with ‘Kosher Made Easy,’” said Carlo A. Scissura, President & CEO of the Brooklyn Chamber of Commerce. “It is important for Brooklyn’s budding food and beverage makers to learn the ins and outs of making their products kosher. This is a great way to increase a food business’s market share and expand customer base. There is also a growing population in Brooklyn and New York City that seeks out kosher certified foods for a variety of reasons, including religious observance, perceptions of quality and safety. Like most of our events, ‘Kosher Made Easy’ is another way for food and beverage makers to grow their business.”
“We are always looking for ways to grow our advertisers’ business,” says Alice Peters, business manager at the Eagle. “The growing trend of consumers seeking Kosher foods for many reasons is an opportunity for restaurants, caterers, the hospitality industry, bakeries, private chefs, and so many other food-based organizations to expand their customer base.”
The seminar, hosted jointly by the Brooklyn Chamber of Commerce and the Center for Kosher Culinary Arts will be held on January 22, from 8:30-10:30 a.m. at Industry City, 237 37th Street in Sunset Park.
The seminar will answer the questions:
• Why look into kosher certification for your business?
• Is it difficult to get certified?
• What are the costs?
• How can this grow my business?
• How can I market to the kosher community?
“I think there are a lot of food manufacturers in Brooklyn whose products are inherently kosher but they may not realize,” says Jesse Blonder, managing director of the Center for Kosher Culinary Arts, the only kosher cooking school in the U.S. “For example, a lot of bakeries may already be using kosher ingredients or can easily be made or purchased kosher, and with very little effort can get their certification and be sold in more stores.”
Blonder will moderate a panel of Rabbis from the Orthodox Union of OU at the event. The OU kosher supervision label,, appears on over 500,000 products manufactured in 83 countries, making the OU the world leader in kosher certification.
“The kosher market is hungry for more artisanal products,” adds Blonder, “and there are a lot of people manufacturing great products in Brooklyn that could be sold to other people in Brooklyn who keep kosher.”
This event is the first Brooklyn Eats Seminar of 2014. Brooklyn Eats is the Chamber of Commerce’s wildly successful food and beverage trade show every summer.
If you are a Brooklyn Eagle advertiser and would like to attend the event as our guest, please contact Alice Peters at [email protected]. Otherwise, you can register at http://www.ibrooklyn.com/events/eventdetail.aspx?EventID=948
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