Running On Real Estate for September 5
Everything matters. In real estate, it’s all about appearance and curb appeal. This applies to your agent and your property. As the saying goes, there is no second chance to make a first impression. We decide immediately – within seven seconds of initial contact – how we feel about a person or piece of real estate. We can’t help it; our brains are hardwired to compute first and lasting impressions this way.
To make the best possible seven-second impact on others, personally and when trading real estate, the name of the game is to dress for success. This can lead to the next step: creating new opportunities.
The way I present myself on the outside, like curb appeal for a Brooklyn brownstone or a post-war multi-unit apartment building, is important in doing my job. So is body language and demeanor. Everything from clothing and accessories, to hair and make-up (or lack thereof) merge to make that lasting impact on others. Smell matters, too. Who wants to work with an agent with bad breath, or go for a showing in a condo that reeks of something dead?